Are football administrator’s ears painted on?

by Mark van Aken on Sep 14, 2011

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Fair dinkum. Are football administrator’s ears painted on?

After all the fan forums up and down Australia, all the rhetoric from head office at club and federation level about listening to fans, yet another marketing and promotional campaign that alleges that active fans are at the centre of the game, Victory today releases outrageously priced tickets for a meaningless friendly with no, repeat no, active support areas.

Well to be fair to the club, the promoter is the one who’s ultimately decided the configuration of the stadium and prices.

The club has simply shrugged its shoulders, as it, like Galaxy, is simply a third-party to the game’s organisation. Frankly though, this isn’t good enough. And I’m sure the marketing types at the club have heard the term ‘perception is reality’. For the regular mums and dads out there, it’s not the promoter but their club who is putting on the show and this will, mark my words, give the club a black eye.

To leave the club's voluminous active supporters out in the cold is a suicidal move to say the least. One suspects key figures in the various groups will rally the troops to simply not show up.

To Melbourne Victory fans, I ask simply, why would you bother? I know much chatter on the forums has already led to this conclusion.

While it’s great to see the seats at ground level coming in for the match, the cheapest seat on the entire level is $90. The cheapest seat in the house? Try $60, and that’s on the top deck of a stadium designed for AFL footy which leaves you acres away from the action.

The kicker? Unless I’m reading the chatter in the media incorrectly — and whispers from people in the know here at home — David Beckham is uncontracted with the Galaxy post this MLS season and increasingly likely to wind up back in England to fuel his drive towards representing team GB at the London Olympics.

Landon Donovan is good, but I’m not sure how many punters want to drop $485 on a family ticket to see him run around in a pointless match in the middle of a cricket pitch.