The virtual meeting place for Australia’s Football Fan Network, the Green & Gold Army, was awarded the Website of the Year in the Culture & Events category at the 2011 Australian Web Awards last night.
GGArmy.com underwent a complete rebuild early this year with Melbourne development house Get Started, transforming the site from a simple fan space into a multi-layered portal, including constant football news, social media intergration, multimedia galleries and an electronic magazine; ITYS.
The site faced stiff opposition from the Australian Olympic Committee’s 2012 London site and the official site of Aussie F1 driver Mark Webber.
The win is a boost for the GGArmy, whose bold strategy with the site has seen visitor numbers increase in excess of 1,000% since launching in May.
“The site is evolving every week, as a good one should,” says GGArmy.com publisher Mark van Aken.
“We’re always adding new features and we’re happy with the complimentary place the site now enjoys in the Australian football landscape.
“Thanks has to go to Adam Griffiths and his team at Get Started who worked tirelessly to get the site up and incorporating all the things we wanted. A really cool but so far underutilised section is Socceroos Central, with an interactive map and micro blogs featuring the top 60 or so Aussies abroad,” explains van Aken.
“We’re in the process of adding some cool new stuff and fresh editorial in a number of areas. Slowly but surely the site is maturing and the numbers coming through are getting better and better.”