Keep Calm... and see you in Brazil

by Francis Leach on Nov 14, 2013

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Frustrating, huh?

Like you, I'd been looking forward to the first phases of ticket sales for the 2014 FIFA World Cup in Brazil.

I logged on, filled in the form, handed over my vital details and waited for the tickets to roll in. And then, well, nothing.

Initially I was peeved, and then a little worried. Like you, I'd hate to miss out on what is going to be the most remarkable World Cup ever staged.

Then the journalist in me kicked in.

Establish what you know. Read the situation. Deal in facts rather than fear and fiction. Make a plan.

And so I did.

First up, it has become apparent that the initial sales phases were overwhelmingly for the domestic Brazilian and South American market. Over 62% of tickets for the first "first come/first serve" sales phase were sold to locals.

The percentage for the first random ballot was the same.

In short, this is foremost a World Cup in Brazil for Brazilians, and given the political and economic sensitivities we've witnessed in recent times, it makes sense that the host nation should be first in the queue.

And we'd expect it to be the same if it were us.

That's not the end of the game for us though, far from it.

Having travelled to both Germany and South Africa for recent World Cups I've learnt a few things.

Experience tells us the vast majority of tickets for participating nations are held back until after the official draw in December when we will know when and where the Socceroos are playing and who their opponents will be.

Football Federation Australia is a Participating Member Association (PMA).

Like all PMAs FFA will be offered an allocation of tickets to Australia’s three group matches. This allocation is eight per cent (8%) of the purchasable quota in the respective stadiums where their matches will be played.

These will be available to you during the PMA ballot sales phase which will kick in immediately after the draw on December 6th.

You can read about it in detail here.

In both 2006 and 2010 this phase of sales met the needs of nearly all Socceroos fans wanting to attend the World Cup Finals.

In fact, in 2010, FFA handed back a considerable number of tickets for its group stage matches to FIFA as the number of people applying for tickets did not match the number available.

And what if you're dead unlucky and you miss the ballots all together?

Well, experience tells me that there are always tickets available through agencies and on the ground in Brazil.

Of course, there are no guarantees at that point, but one thing certainly is.

Being in Brazil for The 2014 FIFA World Cup will be the time of your life.